Since its launch in 2017, Fenty Beauty has taken the beauty world by storm. Founded by global superstar Rihanna, the brand prides itself on inclusivity, with a focus on a broad range of skin tones often left out of the beauty narrative. But it’s not just the diversity in shades that’s noteworthy. The products themselves have become instant cult favorites and today, we will delve into why that is.
First up is their Pro Filt’r Soft Matte Longwear Foundation. Packaged in a sleek, frosted bottle, its pump dispenser allows for easy application. It is available in an impressive 50 shades, catering to an extensive variety of skin tones. The foundation glides onto the skin, providing medium to full coverage. Despite its matte finish, it doesn’t leave the skin looking flat or cakey. Instead, it gives a soft, blur-like effect, minimizing the appearance of pores and uneven skin texture. It’s also impressively long-wearing, staying put through a sweaty workout or a long day at work.
The Fenty Beauty Gloss Bomb Universal Lip Luminizer is another standout product. The packaging is chic and sturdy, and the wand has a larger doe-foot applicator that applies the perfect amount of gloss in just one swipe. The formula is non-sticky, moisturizing, and has a delicate fruity scent that is simply delectable. The gloss can be worn alone for a natural, glossy sheen or layered over a lipstick for added depth and shine. It feels comfortable and hydrating on the lips, making it a must-have in every makeup bag.
Rihanna’s own love for a radiant complexion is reflected in the Killawatt Freestyle Highlighter. Housed in a white octagonal compact with a built-in mirror, this highlighter is available in a range of duo or single pans. The formula is incredibly buttery, and the pigmentation is excellent. A light hand can create a soft, natural glow, while a heavier application leads to an intense, beaming highlight.
Lastly, we can’t ignore the innovative Match Stix Shimmer Skinsticks. The cream-to-powder formula is perfect for an effortless swipe-and-blend application. Whether you’re using them to highlight, bronze, or blush, their buildable formula lets you decide the intensity. Plus, the packaging is magnetic, so your sticks snap together for easy portability and storage.
In conclusion, Fenty Beauty’s commitment to inclusivity and quality is truly reflected in their products. The brand has managed to deliver products that cater to a diverse range of needs, preferences, and skin tones. Whether it’s the flawless finish of the foundation, the high-shine gloss, the buttery highlighters, or the easy-to-use Match Stix, Fenty Beauty has proven that it’s more than just a celebrity brand – it’s a force to be reckoned with in the beauty industry.